about by boe
Cult jewelry and accessories brand By Boe began in 2000 as an intimate retail shop (originally named Annika Inez) on the upper east side of Manhattan, which also served as Annika’s workshop. The designer’s scandanavian roots and diverse creative experiences—including interior design studies at parsons and an apprenticeship with a couture dressmaker in Dubai—immediately yielded something altogether provocative and new in the contemporary jewelry market. Along with Annika’s uncommon take on architectural and nature-inspired pendants, cuffs, and earrings quickly gained attention.
Soon after opening their boutique, By Boe began to expand with a larger retail outpost in soho and the establishment of a new wholesale jewelry business. Today, By Boe is showcased and sold in its webshop, byboe.com, while its wholesale arm continues to thrive and expand in new and exciting markets. Along with by boe’s large base of retailers in the united states-from tiny neighborhood shops to larger retail outposts-the line is also popular in Japan, Ireland, France, England, Singapore, Greece, Canada, and Italy.
Born in Sweden to a design centric home, Annika Inez’s move to New York City and career in design were greatly influenced by her mother’s stories of working as a fashion designer in New York during the 1960s. Prior to opening the jewelry workshop/retail store Annika Inez in 2000, she explored different areas of design including a footwear collection and Interior Design studies at Parsons The New School for Design.
Annika settled on her passion for jewelry and at Annika Inez produced one of a kind pieces from unique materials and vintage components. Together with a partner, she launched the wholesale arm of By Boe in 2004. Serving as inspiration was her general philosophy of the power of accessories as a bold, yet subtle personality statement.
Of her overall design influences Annika Inez states: “More than having specific inspirations such as a character from a specific movie, I have always felt that experiences and impressions that make me feel inspired and excited to create are my influences. Be it a dance performance, a walk in nature, a spectacular storm or sunset, music that makes me feel, the excitement of seeing a part of the world. The more specific sources of inspiration are usually noticeable after a collection is done.”